Infused with the radiant essence of Greek light and rich history, [Y] transcends the mere definition of a brand. With the goal of showcasing Greek creators, [Y] represents a vibrant artistic movement that was launched in the summer of 2024 in the heart of Paris. During this time, the inaugural physical [Y] concept pop-up shop featured the work of a dozen Greek artists, quickly becoming the talk of the town.

As our fabulous brand/movement blossoms like a wildflower, we rolled out the red carpet for French artist Kadaric to team up with the Greek The Rabbit Knows! The exclusive, limited edition collection up for grabs here is the dazzling fruit of this artistic alliance!

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